Sabrina Dent

WeddingDates COVID Report

Strategic concept; survey design; copy-writing; layout; report design.

The WeddingDates Industry Report: COVID Edition was a strategic communications tool I proposed to a B2B client to put her company back in front of customers during the closure of the hospitality industry at the start of COVID. The intent was to demonstrate her brand as a source of industry leadership with a reach-out that delivered true value through insightful, actionable market intelligence for hotels and venues. 

The survey was closed, the data was mined and the entire 20-page report was produced and ready to download in a record-setting 4 days! 

As a direct result of this survey, Ciara was featured on a variety of local and national newspapers and radio shows, both in Ireland and the UK. Even more importantly, she successfully re-connected with hundreds of clients.