Sabrina Dent

The Hit Team

Branding; website design; copywriting; infographic design; press release; press kit.

An oldie but a goodie; it is not often that a national paper runs your promotional graphic full page for free. The Hit Team was a consultancy headed by barrister Fergal Crehan. The consultancy leveraged strong EU privacy law to help victims of revenge porn by forcing services to remove illegal content.

The key here was the idea of jumping on the 2015 infographic bandwagon to make an ordinarily taboo subject friendly and engaging with a guide to taking “Safe & Sexy Selfies.” The entire four panel infographic and an accompanying full page article ran in the Irish Times, and Fergal booked a full round of radio and press interviews off the back of that.